Summary

1. Having a Strategic Plan Significantly Increases Fundraising Success

86% of respondents said that having a strategic plan had a positive impact on generating revenue (grants, appealing to donors, earned income, events, etc.).

Further, respondents said that, on average, between 36% and 45% of their nonprofit’s annual revenue can be attributed to the presence of a strategic plan.

2. Regularly Tracking a Strategic Plan Correlates with Generating Revenue

Those organizations that regularly review, revise, and measure their strategic plan are more likely to say that their strategic plan helps them generate revenue. Note the inverse patterns of the bars on the left and right-side of the graph.

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